Gonka Community Fund
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Gonka PR Proposal for US/Global Regions

Активация спроса · Governance text asks for 75,000 USDT: Cost: 75,000 USDT for 3 months.

Proposal простыми словами

О чем это

We're a comms team specializing in Organic PR for crypto and tech projects. With strong competition in the space and no active events or marketing currently running for Gonka, we propose a 3-month Organic PR campaign built around one idea: create a new category in decentralized AI space and make Gonka the name that owns it. We do this through earned, credible coverage in top-tier media rather than paid placements. The campaign runs on two parallel tracks: a mainstream track targeting general tech and business audiences via outlets like Forbes, Wired, Bloomberg, The Verge, and Fortune; and a crypto-native track targeting technically sophisticated founders and builders via podcasts like Bankless and Unchained. We amplify reach by working with the personal brands of the Lieberman brothers and other speakers from the community, positioning them as the faces of the category. Deliverables include native editorial content, podcasts, speakerships at the conferences and a flagship industry report built on real market data to anchor Gonka as a thought leader. KPIs over 3 months: a minimum of 35 unique placements - Top Tier, Tier 1 and Tier 2 media (the full list is inside the deck), daily monitoring of the news agenda for reactive opportunities, and a monthly competitive PR analysis. Cost: 75,000 USDT for 3 months. Full proposal: https://www.figma.com/deck/qd7a7bkcit9O1LZ8whP9Ei loom: https://www.loom.com/share/f2bd2f2b831f4c78bc5d4878059d8291

Запрос

Governance text asks for 75,000 USDT: Cost: 75,000 USDT for 3 months.

Ответственный

Protocol proposer gonka10mmdjau4dnj8krs7sh7t7635ttnmq9u3vqgz09; accountable delivery owner not explicitly provided.

Почему это важно

Not provided as a dedicated network-level value field. Source summary: We're a comms team specializing in Organic PR for crypto and tech projects. With strong competition in the space and no active events or marketing currently running for Gonka, we propose a 3-month Organic PR campaign built around one idea: create a new category in decentralized AI space and make Gonka the name that owns it. We do this through earned, credible coverage in top-tier media rather than paid placements. The campaign runs on two parallel tracks: a mainstream track targeting general tech and business audiences via outlets like Forbes, Wired, Bloomberg, The Verge, and Fortune; and a crypto-native track targeting technically sophisticated founders and builders via podcasts like Bankless and Unchained. We amplify reach by working with the personal brands of the Lieberman brothers and other speakers from the community, positioning them as the faces of the category. Deliverables include native editorial content, podcasts, speakerships at the conferences and a flagship industry report built on real market data to anchor Gonka as a thought leader. KPIs over 3 months: a minimum of 35 unique placements - Top Tier, Tier 1 and Tier 2 media (the full list is inside the deck), daily monitoring of the news agenda for reactive opportunities, and a monthly competitive PR analysis. Cost: 75,000 USDT for 3 months. Full proposal: https://www.figma.com/deck/qd7a7bkcit9O1LZ8whP9Ei loom: https://www.loom.com/share/f2bd2f2b831f4c78bc5d4878059d8291

Проблема

Not provided as a dedicated problem/bottleneck field. Source summary: We're a comms team specializing in Organic PR for crypto and tech projects. With strong competition in the space and no active events or marketing currently running for Gonka, we propose a 3-month Organic PR campaign built around one idea: create a new category in decentralized AI space and make Gonka the name that owns it. We do this through earned, credible coverage in top-tier media rather than paid placements. The campaign runs on two parallel tracks: a mainstream track targeting general tech and business audiences via outlets like Forbes, Wired, Bloomberg, The Verge, and Fortune; and a crypto-native track targeting technically sophisticated founders and builders via podcasts like Bankless and Unchained. We amplify reach by working with the personal brands of the Lieberman brothers and other speakers from the community, positioning them as the faces of the category. Deliverables include native editorial content, podcasts, speakerships at the conferences and a flagship industry report built on real market data to anchor Gonka as a thought leader. KPIs over 3 months: a minimum of 35 unique placements - Top Tier, Tier 1 and Tier 2 media (the full list is inside the deck), daily monitoring of the news agenda for reactive opportunities, and a monthly competitive PR analysis. Cost: 75,000 USDT for 3 months. Full proposal: https://www.figma.com/deck/qd7a7bkcit9O1LZ8whP9Ei loom: https://www.loom.com/share/f2bd2f2b831f4c78bc5d4878059d8291

Что должно быть сделано

  • Unstructured governance deliverable
Нужны правкиAI-черновик

Framework score v2

Простое ревью

This proposal asks for 75,000 USDT for a 3-month organic PR campaign targeting mainstream and crypto-native media, with a stated KPI of at least 35 media placements plus monitoring and monthly competitive analysis. The campaign could create network-level awareness for Gonka, but the current submission does not provide a named accountable owner, budget breakdown, tranche logic, acceptance criteria, verified team proof, or metrics tying PR activity to network outcomes. As written, the Community Fund would be buying a broad marketing promise rather than a verifiable network-level outcome.

Доказательства

средние

Команда

провал

Блокеры

4

Почему такое мнение

  • The proposal has a plausible awareness goal but does not yet define a fundable network outcome.
  • The 75,000 USDT ask lacks budget discipline and tranche protection.
  • Accountability is too weak for a direct Community Fund payout.

Пять публичных проверок

2/4

Ценность для сети

PR could benefit Gonka, but the proposal does not show demand, baseline awareness, or measurable network-level conversion from coverage.

1/4

Ясность плана

The plan names campaign activities and 35 placements, but lacks acceptance criteria, exclusions, verification methods, and outcome measurement.

1/4

Доверие к команде

The proposer describes a comms team, but no named delivery owner or verified record for this exact scope is provided.

0/4

Дисциплина финансирования

The ask is a single 75,000 USDT amount with no budget breakdown, milestone payments, tranche logic, or opportunity-cost comparison.

1/4

Риски и stewardship

The proposal does not address conflicts, editorial-risk controls, speaker permissions, reporting cadence, or executable payout safeguards.

Оценка команды

Team confidence is low because accountability and proof are not specific enough for a 75,000 USDT direct funding request.

Ответственный

провал

No named accountable person or legal/entity owner is provided in the imported governance text.

Релевантные доказательства

неясно

The proposal claims PR specialization but provides no reviewable evidence of comparable crypto or tech PR delivery.

Ресурсы и capacity

вопрос

The scope implies media relations, reporting, podcasts, speakerships, and a report, but staffing and time allocation are not shown.

Accountability path

провал

There is no clear reporting path, escalation process, acceptance process, or refund/remedy mechanism.

Условия

  • Name the accountable delivery owner or entity, including contact path, authority to coordinate speakers, and who signs off on deliverables.
  • Replace the lump-sum ask with a budget breakdown by workstream and milestone-based tranches tied to independently verifiable deliverables.
  • Define acceptance criteria for media placements, podcasts, speakerships, competitive reports, and the flagship industry report.

Блокирующие проблемы

  • Нет ответственного owner: The proposal identifies only a governance proposer and a generic comms team.
  • Нет бюджетной или tranche-логики: The full 75,000 USDT ask is not tied to budget lines, milestones, or payment gates.
  • Нет измеримого результата: The 35-placement KPI measures activity output but not verified network impact.

Источники

GOVERNANCE 71

DEFEATED

https://gonkascan.com/network/proposals/71